Cosmetic marketing in India is increasing rapidly, ranging from the first look on the television advertisement to a social media platform. A large number of people are into cosmetic marketing as it is probably one of the sectors that will never go into recession. People across the world use cosmetics no matter whether male or female. The cosmetic industry caters to all genders. But with the increasing demand and popularity, the cosmetic industry came under the radar of the government because of its increasing popularity as well as a scope for baseless claims made by manufacturing companies. At present, Drugs & Cosmetics Act, 1940, rules the cosmetic registration in India that defines the word cosmetic as any article that intends to be, sprayed, poured, rubbed or sprinkled in any human body parts for the purpose of cleansing, promoting, beautifying or for changing the appearance and also involves any article that is intended to be used as a cosmetic component. Different kind of
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